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A fascinating look at why millions of consumers are "trading up" to premium goods, and how companies can profit from this phenomenon. Middle-market consumers have more discretionary income than ever before and are willing to pay extra for "new luxury" goods and services-items that deliver higher quality, technical. First published to media acclaim in October , Trading Up revealed how todayÂ's middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been possible beforeÂ—in their choices of cars and clothing, vodka and beer, golf clubs and dolls, and much more. The book identified a. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $ set of Callaway golf clubs. In dozens of categories, these?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional?old luxury? goods. Trading Up.
29 Apr Or a construction worker splurges on a $ set of Callaway golf clubs. In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend. Published by Emerald Group Publishing Limited; Citation: Traci Warrington, ( ) "Trading up: The New American Luxury", Journal of Consumer Marketing, Vol. 21 Issue: 2, pp, Downloads: The fulltext of this document has been downloaded times since Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them [Michael J. Silverstein, Neil Fiske, John Butman] on at the Boston Consulting Group studying retail practices, and they display deep familiarity with "new luxury" goods favored by a growing segment of the American .
1 Jul Trading Up: The New American Luxury by Michael Silverstein, Neil Fiske and John Butman. Reviewed by Ian Yeoman. 4 Aug TRADING UP: The New American Luxury. Michael Silverstein, Author, Neil Fiske, Author, Neil Fiske, Joint Author. Portfolio $ (p) ISBN 8. America's middle-market consumers are trading up. They are willing, even eager, to pay a premium price for remarkable kinds of goods that we call New. Luxury— products and services that possess higher lev- els of quality, taste, and aspiration than other goods in the category but are not so expensive as to be out of reach.